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What does DSL ‘stand’ for?

CSApart from the obvious, (Datasound Laboratories!), what does DSL stand for, what is our mission?
“To enable our clients to focus on their core competency whilst we realise their products, exceeding expectations of functionality, reliability and longevity – getting 24/7 reliable products to market faster than their competition. Cross-fertilising our off-the-shelf products and design capabilities to maximise client benefit, whilst building strong long-term relationships through unprecedented customer service.”
In other words, our primary objective is 100% customer satisfaction.
From our lifetime technical support to our industry leading 5 year warranty, you the customer are at the forefront of everything we do and we will always go above and beyond to make sure your relationship with DSL is everything you need it to be.