The emergence and media domination of ARM technology could be a nail in the coffin for x86, but each has its own place and may continue to be useful in the future.
Though far away from the clever and polarizing subconscious marketing tactics of retail brands, a similar battle of “brandism” is paralleled in today’s embedded market in the long-fought architectural war between x86 and ARM.
There remain few who haven’t subconsciously succumbed to “fanboyism” themselves, or whilst not actually users of either, have a sufficiently vested interest in either technology that their impartiality itself is long since obsolete.
Full report published here in Embedded Computing Design – March 2014