Product Strategy

DSL control all design and development in-house and offer an extremely flexible engineering approach. The company's philosophy is to ensure that it fully understands the customers' evolving need, and focus its expertise to provide the most cost effective solution.

This is achieved by two methods:

• Ensuring a continued standard product development strategy is customer oriented.
• Providing a highly cost effective custom design service that allows the customer's needs to be exactly met.

The company is unique in its approach to custom design services and, unlike the traditional 'Design-House', will undertake custom designs at relatively low volume at economic rates. This successful formula has seen DSL's sales grow to an extent that approximately 65% of the turnover is attributed to custom solutions.